Why do I need a design brief?
A Design brief is the first important step to understanding your new business, it can help educate business owners of the communication needed for designers.
Below is a list of criteria that helps us identify your design needs more clearly.
Project Overview: Provide a brief description of the project.
Objectives: (what you would like to achieve from the process)
Budget: (what is the total spend on your design)
Target audience:(who you would like to target)
Demographics, Characteristics, Audience types:.
Creative requirements and considerations:
Format / Layout / Tone / Colours:
Schedule: (what is the due date)
What are you providing for the project? (Logo files, imagery, video etc)
Inspiration: (What have you seen and liked)
What to avoid: